Simple Concepts Research Group

Does Vera Bradley (NASDAQ: VRA) Have Strong Fundamentals?

by | Dec 8, 2021 | Stock Picks

Vera Bradley, Inc. (VRA) Company Overview & Stock Price Forecast

This article provides a brief analysis and stock rating for Vera Bradley (VRA) including an updated stock price target. Additional data on the company’s earnings yield, price/earnings ratio, return on invested capital and YTD performance are discussed as well.

Vera Bradley Fundamentals

VRA Stock Rating

Stock Price Target: $15.73

In the section below, we discuss the earnings yield, P/E, return on invested capital and YTD performance for Vera Bradley in comparison to the Apparel industry and the S&P 500.

Vera Bradley is a Small Cap company with a Market Cap of $358.1M.

How are investors using Vera Bradley earnings yield to assess the company?

Vera Bradley (VRA)_Earnings Yield in Comparison to the Apparel Industry, S&P 500 and 10 Year Treasury Rate

The earnings yield is used to show the percentage of a company’s earnings per share. Investors typically use earnings yield to determine which assets are underpriced or overpriced relative to other variables, like sector, industry or bond yields. Simply put, the earnings yield of a company can be used to assess how expensive a company is in relation to the earnings that are generated. When valuing companies, the SIS Research Group does not utilize the inverse P/E ratio to calculate the earnings yield. Instead, we use an adjusted earning yield calculation to capture variation amongst companies (i.e. debt and tax rates).

The current earnings yield for Vera Bradley is 25.51%, in comparison to 3.50% for the S&P 500 and 1.35% for the 10-year treasury bond. The median earnings yield for the Apparel industry is 7.07%.

What does Vera Bradley Price-to-Earnings Ratio (P/E) tell investors about the company?

Vera Bradley (VRA)_ Price-to-Earnings, Price-to-Sales and Price-to-Book Value in Comparison to the Apparel Industry and the S&P 500

The price-to-earnings ratio (P/E) is a relatively popular metric used by investors and analysts for valuing a company’s stock. The P/E ratio can be used to show how a stock’s valuation compares to other companies and the total market. Investors use the P/E ratio to determine what the market is willing to pay today based on a company’s past or future earnings. A high P/E ratio could mean that a stock’s price is too high relative to earnings, which could be a signal that a stock is currently overvalued. In turn, a low P/E ratio could indicate that a company’s current stock price is low relative to earnings. 

Vera Bradley is currently trading at a P/E of 14.08. The P/E for the Apparel industry is 28.15 and the P/E for the S&P 500 is 28.94.

What is the current Price-to-Sales Ratio (P/S) for Vera Bradley?

The Price-to-Sales Ratio (P/S) looks at a company’s market cap and revenue to determine valuation. The P/S ratio is calculated by taking a company’s market cap and dividing by the total sales or revenue. The P/S ratio gives an idea of how much the market values every dollar of a company’s sales and can be effective in valuing unprofitable growth stocks or companies that are currently undergoing special situations or challenges. A lower the P/S ratio can be an indicator of good value.

Vera Bradley is currently trading at a P/S of 0.70. The P/S for the Apparel industry is 1.60 and the P/S for the S&P 500 is 3.14.

How does Vera Bradley Price-to-BookRatio (P/B) compare to the Apparel industry?

Price-to-book value (P/B) is the ratio of the market value of a company’s shares divided by its book value of equity (the value of it’s assets on the books). The book value is the difference between the book value of assets and liabilities. Typically, investors use the P/B ratio to assess if a stock is valued properly (a value of one means that the stock price is trading in line with the book value of the company). A company with a high P/B ratio could mean the stock price is overvalued as well as the converse.

Vera Bradley P/B ratio is 1.03. The P/B for the Apparel industry is 4.11 and the P/B for the S&P 500 is 4.74.

How attractive is Vera Bradley Return on Invested Capital (ROIC) to investors?

Vera Bradley (VRA)_ Return on Invested Capital in Comparison to the Apparel Industry and the S&P 500

Investors use the return on invested capital (ROIC) to assess how efficient a company is at turning capital into profits. The ROIC is the amount of money a company makes on it’s investments that is above the average cost of debt and equity.

Investors can use the ROIC to provide context for metrics like the (P/E) ratio. For instance, when used in isolation a low P/E ratio could suggest a company is oversold but the decline could be because a company is no longer generating value for shareholders. Conversely, companies that consistently generate high rates of ROIC can plausibly trade at a premium compared to other stocks, even if their P/E ratios are high.

Vera Bradley ROIC is currently 5.65% in comparison to 21.10% for the Apparel industry and 8.60% for the S&P 500.

What is Vera Bradley YTD Performance in comparison to its industry and the total market?

The year-to-date (YTD) performance is the amount of profit/loss realized by a stock since the first trading day of the current calendar year. 

The YTD performance for Vera Bradley is 27.01%. The Apparel industry has a YTD performance of 18.45% in comparison to the YTD S&P 500 performance of 25.25%.

Vera Bradley (VRA)_ YTD Performance in Comparison to the Apparel Industry and the S&P 500

Recent Financial Results (Q2, 2022)

  • Consolidated net revenues of $147M for the second quarter, an increase of 11.6% over the prior year
  • Q2 2022 net income of $9.1M, or $0.26 per diluted share; excluding certain items, non-GAAP net income totaled $9.5 million, or $0.28 per diluted share
  • Currently no debt; Cash, cash equivalents, and investments of $76M
  • Q3 2022 Guidance to be reported on December 8, 2021

Stock Price Target: $15.73

Company Overview

VRA Stock Rating

Vera Bradley designs, manufactures, and sells women’s handbags, luggage and travel items, fashion and home accessories, and gifts. It operates through three segments: Vera Bradley Direct, Vera Bradley Indirect, and Pura Vida.

The company sells its Vera Bradley branded products through its full-line and factory outlet stores in the US and As of March 2021, it operated 75 full-line and 69 factory outlet stores. The company sells its Pura Vida branded products through wholesale retailers, as well as through Pura Vida websites, including:,, and It also sells its Vera Bradley branded products to approximately 2,000 specialty retail locations, department stores, as well as through licensing agreements.

Vera Bradley was incorporated in 1982 and is headquartered in Roanoke, Indiana. The current CEO is Robert Wallstrom.

Be sure to add Vera Bradley, VRA stock, to your Watch List and if you haven’t done so already, check in on the performance of our Current Portfolio. Keep it simple and always do your due diligence.

This material is provided for informational purposes only and is not financial advice. The information contained herein should not solely be used for the formation of an investment decision, whether you are a long term or short term investor.